BHLDN Grand Opening in Chicago with Martha Stewart Weddings Editorial Director Darcy Miller Nussbaum

This Valentine's Day, online wedding and special occasion retailer,
BHLDN will celebrate its one- year anniversary by opening the doors to its
second U.S. brick and mortar location in Chicago, IL. The new store will
bring the brand to life in a way the online experience cannot. Designed to
be a return to old fashioned, glamorous shopping, the store will appeal to
and inspire brides while creating an environment where her mom, family
and friends can shop too.

To celebrate the store opening, BHLDN has partnered with Martha
Stewart Weddings and hosted an in-store party on February 13th. The
celebration included bridal and entertaining presentations from Martha
Stewart Weddings Editorial Director Darcy Miller Nussbaum,
silhouettes cut by world renowned artist Ruth Monselland music by Fig
Deejay Alvin Black III. Guests had the opportunity to win a variety of items
throughout the evening including signed copies of Darcy's book Our
Wedding Scrapbook and exclusive BHLDN merchandise.

BHLDN offers a keen edit of extraordinary attire and trimmings for a
woman's most anticipated occasions-a place to share and be inspired-so
that every event she throws or attends is as layered and dimensional as
she is.The store will be comprised of three main salons:
" Accessories: Customers can try on a wall full of hairpieces, shop tables
of heels, and gaze upon cases of jewelry
" Décor:Features a work table where customers call pull from stocked
drawers and cubbies to create their desired look
" Bridal: A runway-like shape display of mannequins showcase the
season's gown collection, while large fitting rooms comfortably
accommodate the bride and her family and friends