Swarovski Boutique Opening at Water Tower Place November 2011

This November, Swarovski will give people a dazzling reason to visit Level 5 of Water
Tower Place. The leading designer and producer of fashion jewelry and crystal décor
objects has announced an expanded presence at the Michigan Avenue center,
moving from a micro-salon to a permanent inline store.

"The Swarovski Boutique will join a host of women's clothing, accessory and beauty
retailers on Level 5, making the floor an even better fashion experience for women of
all ages," said Mitchell Feldman, senior general manager for Water Tower Place.
"Swarovski brings a wide selection of high-end and fashionable offerings to our
customers who turn to Water Tower Place as the premiere shopping destination in
downtown Chicago."

From jewelry to home accessories, Swarovski uses the finest crystal to craft pieces
that are both timeless and avant-garde. The brand has been a leader in the
precision-cut crystal industry since its founding in 1895, and it continues to operate
with a creative and innovative spirit that has allowed the company to remain at the
forefront of luxury and style. Today, the Swarovski collection includes fashion jewelry
and watches, as well as home accessories and décor objects.

The Swarovski boutique will provide an environment that highlights the infinite
possibilities of crystal and creates a fresh showcase for Swarovski's own branded
collections.

"The opening of the Swarovski Boutique is another way Water Tower Place is staying
on the leading edge of fashion industry trends," said Feldman. "With both jewelry and
home products, Swarovski will be an exciting addition to our diverse offerings."